The Cult of We : The most fascinating book of 2021| Available only at Booksvenue.com
An eye-opening, never-before-reported tale of careless, foolish, and often absurd people, The Cult of WeWork tells the story of the company's financial system. Available only on Booksvenue!
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One of Silicon Valley's best-known fallen unicorns, The Cult of WeWork: Adam Neumann and the Great Startup Delusion, has been the subject of an intriguing investigation. The definitive insider account of WeWork, its fearless founder, and what the company's catastrophic collapse reveals about a financial system fascinated with Silicon Valley innovation, as told by the Wall Street Journal journalists whose scoop-filled reporting hastened the company's demise.
The story usually revolves around the CEOs of young startups who fly commercials. After five years as a conscript in the Israeli navy, Adam Neumann arrived in New York in 2001. It took him over fifteen years to transform himself into the charismatic CEO of a company worth $47 billion on paper. His vision was mesmerising: reimagining workspaces for a new generation with fluid jobs and a lax office culture. “WeWork” is what he called it. Neumann marketed his company as a revolutionary product even though it was simply subleasing office space to freelancers and startups.
WeWork wasn't merely a provider of office space. It was a tech business-an AI startup, to be exact. With its WeGrow schools and WeLive apartments, the education and housing sectors were supposed to be revolutionized. Adam Neumann, the founder of WeWork, thought a Middle East peace agreement might be signed someday. The business might assist in settling Mars. Neumann would also become the first trillionaire in history.
WeWork never figured out what it was selling or how to sell it. However, Neumann envisioned WeWork as a disruptive, purpose-driven technology start-up rather than an unglamorous real-estate subleasing company. Neumann's ambitious plans for the company, whose main line of work was renting out workstations in swanky offices, now appear crazy.
The nation's most valuable startup, a once-in-a-lifetime opportunity, and a generation-defining event were what Neumann was selling. Despite Neumann's best efforts, WeWork soon ran out of money.
Who is the author of “The Cult of WeWork” ?
Eliot Brown and Maureen Farrell are the authors of “The Cult of WeWork” published by Mudlark HarperCollins. According to Brown and Farrell, Neumann's indulgences went unchallenged for years until eventually bringing his firm crashing down around him.
Start-up culture in 2010 was characterized by innovation and disruption, with critical questions dismissed as obnoxious cynicism. Investors seeking the next Steve Jobs saw founders as rock stars, not rational-minded adults with balance sheets to examine.
Interesting Facts about the book
This new tale of WeWork, once the most valuable private startup in the US, and its abrupt demise is a corporate epic and a metaphor for the contemporary economy. It is strange that a book that so effectively and cleanly destroys Silicon Valley excess is actually about a business in New York, which is far from Silicon Valley.
The essential facts regarding WeWork are now widely understood. A real estate startup dressing up as a tech company, twisting the truth to obtain a valuation that not even genuine tech businesses could justify, let alone a real estate firm. A founder who stands at six feet five and has lofty goals in raising enormous sums of money without a distinct, workable business plan. The book highlights those who advocate "raising the consciousness of the world" and "uniting the world" while unethically enriching themselves and their families.
The book gives a general account of Neumann's life, describing his passion for surfing, the houses he owned throughout America, and his wife Rebekah's ambition to make the world a better place while hurting her own staff. Due to the sheer amount of details or simple, never-ending office parties, the book ended up being a must-read for everyone, even those somewhat interested in business, startups, or money. The reader is waiting for juicy information about more recent events, which in fact serve to explain the book's existence. Therefore, this first section of most business biographies tends to drag on a little. But even in these early chapters, the book is easy to read, a quality that persists throughout, thanks to the fantastic language, captivating reporting, and fascinating subject.
The book zooms out often enough, driving home the point that WeWork was a product of a whole culture of money going to risky ventures looking for high returns, of the founder-worshipping culture in Silicon Valley , and investing billions into loss-making companies because of growth and global dominance being more important than making money.
Readers are taken on an incredible tour by Wall Street Journal writers Eliot Brown and Maureen Farrell. It is challenging to read this book as a business book, despite its intended audience.
Experience the most awaited book “The Cult of WeWork” written by Eliot Brown and Maureen Farrell with Books venue.
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